The Definitive & Strategic Executive Assistant – Masterclass – April 2025

14th-15th May, 2025

Dusit Thani Hotel, Dubai-U.A.E.

Course overview

This exclusive 2-day workshop is designed specifically for Assistants at all levels, aiming to unlock your brain’s full potential for exceptional performance. Drawing from over 35 years of hands-on experience and 15 years of dedicated training, this workshop offers invaluable insights into neuroscience and Neuro-Linguistic Programming. You will master advanced communication, negotiation, and influencing techniques, empowering you to elevate your professional interactions.

Learn how to harness mental control to reduce stress, build and sustain resilience and confidence, and leverage emotional intelligence to enhance communication and foster meaningful relationships. With a wealth of practical tips, innovative ideas, and personal anecdotes, this workshop will equip you with the tools needed to excel in your career and achieve your professional goals.

Learning Outcomes

  • Understand yourself better and the way your brain works as using your brain effectively will help you to realize your potential
  • Understand your own personality preferences and learn to style flex in order to interact with different styles of personality to be able to influence and persuade
  • Learn how to use emotional intelligence to your advantage by understanding and managing your own emotions as well as recognizing emotions in others. It will help you to create positive social interactions and is necessary for you to realize your true potential
  • Learn the habits to help you in different situations
  • Watching for brain hijacks and how to deal with them
  • You will learn take away practical exercises to maintain confidence and help you to destress and stay calm in all situations
  • Learn the skills required to future proof your career
Day-1Day-2
Session 1:Networking and Understanding your brain for excellence
• Networking – getting to know each other – 2 practical exercises
• Virtual and face to face networking etiquette
• Create your brand and learn how to portray it
• Understanding your brain to maximize excellence
• Myths and truths about the brain
• Learn how to use your brain’s Reticular Activating System to achieve goals
• The brain and decision making
• How to control your Amygdala Hijack to destress
• ‘USOFAR’ technique to help you maintain control and refocus
• How to gain and maintain confidence

Session 2: Secrets of an award-winning professional assistant
• Understand the qualities of a highly efficient and successful assistants needed in today’s ‘VUCA’ (volatile, uncertain, complex and ambiguous) world
• How to build and maintain successful working relationships
• Make yourself and your boss shine
• Learning about ‘PESTLE’ – looking at the wider world
• How to stand out from the crowd
• The 5 stages of relationship building
• Practical exercise in teamwork

Session 3:Advanced communication, negotiation tactics and problem solving
• Advanced communication and influencing techniques from the influence of neuro linguistic programming
• The language we use and how to influence
• Sue France’s “SixEss for Success” model for collaboration and influence
• Advanced questioning and listening skills – a practical exercise
• Learn the 4 phases of negotiation plus tips and tactics
• Learn the power phrases to use
• Assertive model for dealing with difficult situations/people
• Problem solving your issues
• Complete a communication wheel of learning and motivational tool
Session 1:The Flock Personality behavioral styles
• Learn “The Flock Personality Styles” model created by Sue France to improve communications
• Complete a profiling instrument to understand yourself better
• Learn the 4 different styles of behaviour with practical exercise
• Learn how to influence each style to get the results you want
• Recognize the different styles of others
• Learn to style flex to influence and engage with others
• Learn how to build effective relationships

Session 2:Habits of resilient people, stress and time management

• Identify resistance to change and how you can minimize it
• Understand the Change Curve
• Manage your mindset
• Coping strategies to be less stressed
• Mindfulness practical exercise
• Complete a circle of control
• Top tips on energy and time management based on neuroscience
• Techniques and approaches to build resilience
• Learn the habits of resilient people

Session 3:Emotional Intelligence, values and future proofing your role

• Understand what emotional intelligence is and why it is important
• Learn 5 core emotional competencies
• Understand more yourself as well as others
• Learn about your values – a thought provoking and practical exercise
• Learn how to develop and use your emotional intelligence
• How to future proof your role – complete a SWOT analysis
• How to use Artificial Intelligence – tips and warnings
• Develop a Personal Policy
• Complete the wheel of learning and motivational tool
• Set SMARTER goals
• Action Plan